Auspicious - Logo Identity

Logo and Visual Identity for Auspicious — an artisan candle brand celebrating heritage in homeliving.

The identity is rooted in the concept of timeless Indian heritage, bringing the essence of local culture with a minimalist and enduring aesthetic. From the elegant typography, traditional drawing, to the carefully balanced compositions, every detail is designed to evoke warmth and tradition while maintaining a refined, contemporary feel. These design choices transform each candle into more than just an object—it becomes a piece of heritage, thoughtfully curated for modern living.